By Jill Whalen
Having a Web site that gets found in Google isn't hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started.
1. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories. Choose an appropriate domain name, and start out by optimizing just the home page.
2. Learn basic HTML. Many search engine optimization techniques involve editing the behind the scenes HTML code. Your high rankings can depend on knowing which codes are necessary, and which aren't.
3. Choose keywords wisely. The keywords you think might be perfect for your site may not be what people are actually searching for. To find the optimal keywords for your site, use tools such as WordTracker. Choose two or three highly targeted phrases for each page of your site. Never shoot for general keywords such as "travel" or "vacation."
4. Write at least 200 - 250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to "read" keyword rich copy on your pages so they can successfully classify your site. Use each keyword phrase numerous times within your copy for best results.
5. Create a killer Title tag. HTML title tags are critical because they're given a lot of weight with all of the search engines. You must put your keywords into this tag and not waste space with extra words. Do not use the Title tag to display your company name or to say "Home Page." Think of it more as a "Title Keyword Tag" and create it accordingly. Add your company name to the end of this tag, if you must use it.
6. Create Meaty Meta tags. Meta tags can be valuable, but they are not a magic bullet. Create a Meta Description tag that uses your keywords and also describes your site. The information in this tag often appears under your Title in the search engine results pages.
The Meta Keyword tag isn't quite as important as the Meta Description tag. Contrary to popular belief, what you place in the keyword tag will have very little bearing on what keywords your site is actually found under, and it's not given any consideration whatsoever by Google. Use this tag, but do not obsess over.
7. Use extra "goodies" to boost rankings. Things like headlines, image alt tags, header tags, etc.), links from other pages, keywords in file names, and keywords in hyperlinks can cumulatively boost search engine rankings. Use any or all of these where they make sense for your site.
8. Be careful when submitting to directories such as Yahoo and the Open Directory Project (DMOZ). Having directory listings are a key component to getting your site spidered and listed by Google. Making mistakes in the submission process could cost you dearly as directory listings are difficult to change later in the game. Therefore, it's important to read Yahoo's How to Suggest Your Site and How to add a site to the Open Directory before submitting.
9. Don't expect quick results. Getting high rankings takes time; there's no getting around that fact. Once your site is added to a search engine or directory, its ranking may start out low and then slowly work its way up the ladder. Some search engines measure "click-through popularity," i.e., the more people that click on a particular site, the higher its ranking will go. Be patient and give your site time to mature.
10. Don't constantly "tweak" your site for better results. It's best not to make changes to your optimization for at least three-to-six months after submission. It often takes the engines at least that long to add your optimized pages to their databases. Submit it, and then forget about it for a while!
If you've followed these tips and still can't find your site in the engines, the first place to "tweak" would be your page copy. If you added less than 250 words of visible text on your pages, this is probably your culprit. Also, double check your keyword density, and make sure that you only targeted two or three phrases per page. Eventually, you'll see the fruits of your labor with many top ten rankings in Google and the rest of the search engines!
Friday, February 22, 2013
How to Get Traffic and Links with Pinterest
By Chris Dyson
Pinterest is a fast growing platform and one where I have been carrying out a lot more work for clients in the past few weeks. I have had some successes with getting more Pinterest traffic and even some great links from bloggers by using Pinterest as an outreach tool. So in this blog I’ll share some tips and tricks I have picked up.
You want to treat your description as if you were writing an excerpt for a blog post, so make sure you advise of the benefits of the visitor clicking through to your site. You have a maximum of 500 characters but I have found keeping descriptions around 50-150 characters, you can also add a web address and hashtags in your description.
Next you want to add a Pin it Social button to your website so your visitors can pin any images they like on your site. Navigate to the Goodies area and scroll down to the Pin it Button for Websites area.
If you have a WordPress site then there are a number of Free Plugins you can install on your site.
Now you have optimised your blog or website for Pinterest you want to visit your evergreen content that still receives traffic from search engines or referrals. If your site doesn’t have too many images then you want to add some nice looking photos and pinnable images, such as memes or inspirational quotes.
For one of my clients who were a food blog I created some funny quotes based on the recipes on the site; if you aren’t au fait with Photoshop or other image editing software then hop on over to Fiverr there are lots of designers who will be more than happy to provide you with some cost effective images based upon your requirements. With in just a few days of adding these images to the site referral traffic from Pinterest was up by 65% & the average Pinterest visitor stayed on the site for about 6-7 minutes and there was a reasonable bounce rate of 42%.
If you are looking for more ideas to developing content for Pinterest then I recommend this post on SEOmoz by Coby Almond.
Source: Shareaholic All Traffic Sources Report
It is clear to see from the table above that the total traffic driven to websites via Social Media is approximately 10-11%, with Direct traffic driving almost twice that amount and Google search bringing in 45% of all traffic. So I wouldn’t be making a significant reduction in my search budget to start to focus on expensive Pinterest friendly content just yet. But that’s not to say you can’t create something small scale and affordable to increase the likelihood your content is shared.
Source: Repinly
However if you are running a business within a niche that is popular with the stereotypical Pinterest user e.g. Food and Drink, Women’s clothing or home decor then it is more important that you begin to define a clear strategy than if you are a car mechanic or health care provider.
Once you have devised your Pinterest content strategy you want to begin to understand who is pinning your images to their boards. You can do this yourself by going to Pinterest.com and adding your domain name after source.
There are also two tools that I have used recently when carrying out this type of analysis. The first is by Gaz Copeland which is a simple bookmarklet that allows you to see which images have been pinned and by who when you are browsing a website.
Gaz’s Pinterest Tool
The other bookmarklet is by Aaron Friedman and Josh Nankin which does a very similar job to Gaz’s bookmarklet but instead of taking you to Pinterest to view this data it creates a CSV file you can download and manipulate in Excel.
Pinterest CSV Tool
To add these bookmarklets to your browser just drag and drop them to your bookmarks bar.
Once you know who is pinning your content (or your competitors content) you can begin to devise an outreach strategy to obtain more Pins or links.
For example if I was carrying out an outreach campaign for a “link building infographic” I can run a simple Pinterest search for my keywords. For this example I will use the keyword phrase “Link Building Infographic”.
From this search I can find out the pins that have received the most re-pins, likes and comments. I can also click on a pin and see what the source URL is; so I can begin to create a list of blogs I might want to target with my blogger outreach campaign too.
Another useful insight I like is the fact you can find the most common people who your target re-pins. Which gives you more influential people to add to your target list. Once I have created a list of pinners I then try to segment them even further to find the really heavy hitters. I do this by asking myself the following 4 questions.
Source: Repinly
I have found the best way to begin a conversation with a Pinner is by commenting on their pins. Most popular bloggers will receive hundreds of emails and blog comments every week. But the great thing about Pinterest is that not many people are commenting on the site (just 0.5% of Pinterest users spend time commenting), so by doing so you really will stand out. Once you have let them know who you are, you can take the conversation to email or another social media platform.
To obtain the best results from your outreach you want to consider following my A, B, C’s of blogger outreach:
Pinterest is a fast growing platform and one where I have been carrying out a lot more work for clients in the past few weeks. I have had some successes with getting more Pinterest traffic and even some great links from bloggers by using Pinterest as an outreach tool. So in this blog I’ll share some tips and tricks I have picked up.
How to Drive More Traffic from Pinterest
The first thing to do is make sure your content on Pinterest can be found easily. A lot of Pinners don’t add a description to the images they are pinning and therefore it is hard to find them when you conduct a search in Pinterest.You want to treat your description as if you were writing an excerpt for a blog post, so make sure you advise of the benefits of the visitor clicking through to your site. You have a maximum of 500 characters but I have found keeping descriptions around 50-150 characters, you can also add a web address and hashtags in your description.
Next you want to add a Pin it Social button to your website so your visitors can pin any images they like on your site. Navigate to the Goodies area and scroll down to the Pin it Button for Websites area.
Fill in the relevant fields and then an embed code will appear which you can add to your site.
Now you have optimised your blog or website for Pinterest you want to visit your evergreen content that still receives traffic from search engines or referrals. If your site doesn’t have too many images then you want to add some nice looking photos and pinnable images, such as memes or inspirational quotes.
For one of my clients who were a food blog I created some funny quotes based on the recipes on the site; if you aren’t au fait with Photoshop or other image editing software then hop on over to Fiverr there are lots of designers who will be more than happy to provide you with some cost effective images based upon your requirements. With in just a few days of adding these images to the site referral traffic from Pinterest was up by 65% & the average Pinterest visitor stayed on the site for about 6-7 minutes and there was a reasonable bounce rate of 42%.
If you are looking for more ideas to developing content for Pinterest then I recommend this post on SEOmoz by Coby Almond.
Is it time to invest our budgets in Pinterest content?
A lot of businesses are starting to invest their marketing budgets in creating boards, contests and Pinterest targeted content and with the news that Pinterest is now driving more traffic than Bing, Twitter or Stumbleupon you can start to understand why. Shareaholic is one of the main providers of social sharing buttons and collates their data across 200,000 websites. They have a reach of approximately 300 million so are a fairly reliable data source. From the below figures you can clearly see that in June Pinterest over took Twitter in driving traffic to websites but when you actually look closer at the numbers you see an interesting set of results.Source: Shareaholic All Traffic Sources Report
It is clear to see from the table above that the total traffic driven to websites via Social Media is approximately 10-11%, with Direct traffic driving almost twice that amount and Google search bringing in 45% of all traffic. So I wouldn’t be making a significant reduction in my search budget to start to focus on expensive Pinterest friendly content just yet. But that’s not to say you can’t create something small scale and affordable to increase the likelihood your content is shared.
However if you are running a business within a niche that is popular with the stereotypical Pinterest user e.g. Food and Drink, Women’s clothing or home decor then it is more important that you begin to define a clear strategy than if you are a car mechanic or health care provider.
Who is Pinning my Content?
Once you have devised your Pinterest content strategy you want to begin to understand who is pinning your images to their boards. You can do this yourself by going to Pinterest.com and adding your domain name after source.
There are also two tools that I have used recently when carrying out this type of analysis. The first is by Gaz Copeland which is a simple bookmarklet that allows you to see which images have been pinned and by who when you are browsing a website.
Gaz’s Pinterest Tool
The other bookmarklet is by Aaron Friedman and Josh Nankin which does a very similar job to Gaz’s bookmarklet but instead of taking you to Pinterest to view this data it creates a CSV file you can download and manipulate in Excel.
Pinterest CSV Tool
To add these bookmarklets to your browser just drag and drop them to your bookmarks bar.
Once you know who is pinning your content (or your competitors content) you can begin to devise an outreach strategy to obtain more Pins or links.
Using Pinterest as an Outreach Tool
The great thing about Pinterest is how personal it is. It really is an insight into the lifestyle a person either lives or aspires to live. You can find out what food’s they like, what cars they want to drive, the holidays they enjoyed and the books or movies they love. This information is absolutely gold to an outreach specialist or link builder.For example if I was carrying out an outreach campaign for a “link building infographic” I can run a simple Pinterest search for my keywords. For this example I will use the keyword phrase “Link Building Infographic”.
- How popular is my target on Pinterest?
- Are they regular contributors?
- How active are they on other social media networks?
- How good is their personal website?
Source: Repinly
I have found the best way to begin a conversation with a Pinner is by commenting on their pins. Most popular bloggers will receive hundreds of emails and blog comments every week. But the great thing about Pinterest is that not many people are commenting on the site (just 0.5% of Pinterest users spend time commenting), so by doing so you really will stand out. Once you have let them know who you are, you can take the conversation to email or another social media platform.
To obtain the best results from your outreach you want to consider following my A, B, C’s of blogger outreach:
- Association –How can I develop a long term relationship? Could I offer a series of guest posts? Could I run a contest?
- Be Specific – Bloggers are pressed for time so what do you want them to do? Pin your content? Publish a guest post? Do an Interview?
- Content – Is my content unique or adding value? Is my content informative or entertaining? Is it relevant to their community?
Hi <redacted>,
I came across your site via Pinterest and wanted to share this new <redacted> infographic.
I was wondering if you’d be willing to share the infographic with the readers on your blog? I think <redacted>
Anyway I have published it here: <link>
If you do want to share it, here is an easy to copy embed code:
<embed code>
If you have any trouble with the embed code or have any further questions please don’t hesitate to contact me.
Wednesday, February 20, 2013
Sunday, February 17, 2013
Friday, February 15, 2013
Commission Cash code review
Commission Cash Code is an online money making system designed by Ronnie Montano. This system teaches you how to create, install and utilise Cash Codes. The Cash Code system makes use of Facebook in a simple and effective way. If used correctly, Cash Codes can boost traffic to your affiliate website and collect real email addresses for your mailing list. You can then use these email addresses to market your affiliate products.
What you get
Purchasing Commission Cash Code grants you access to the members area. In the members area you will be provided with three Cash Codes which you can set up quickly and easily. One Cash Code can be used for one campaign so you can try three campaigns to see how much you can benefit from the system. If you require more Cash Codes, you can upgrade to Unlimited Cash Codes.
Commission Cash Code provides you with an in-depth tutorial which walks you through the entire process. This tutorial is available in both video and PDF format. There is also a feature which allows you to generate affiliate links and write product descriptions for ClickBank products.
In addition to the above you will also receive access to a series of webinars which cover a range of relevant affiliate marketing topics including search engine optimisation (SEO), list building and social media.
What do I need?
In order to fully utilise the Commission Cash Code system you will need a GetResponse account, a Facebook account, a ClickBank account and your own website. If you are missing some of the above, Commission Cash Code provides you with plenty of options so you can set them up.
The Upgrades
There are 3 upgrades for Commission Cash Code. I have summarised them below:
Unlimited Cash Codes
If you are experiencing success with your first three Cash Codes then this upgrade is an obvious choice. It allows you to create as many Cash Codes as you want.
50 Websites (plus a bonus of 50 mobile sites)
This is simply a selection of website templates for you to use if you need them.
Viral Video Velocity
This upgrade allows users to create and upload videos. These videos can then be placed on your website or sent as video mail to your list. It is integrated well into the rest of the system but it is not a necessary purchase.
Prices
Product | Standard Price |
---|---|
Commission Cash Code | $43.00 |
Unlimited Cash Codes | $295.00 |
50 Niche Websites | $297.00 |
Viral Video Velocity | $289.00 |
Summary
Pros
- Cash Codes are an effective way to promote sites and build email lists.
- Decent tutorials explain what you need to do to set up the Cash Codes.
- Useful additional affiliate marketing information in the webinars.
Cons
- Low video and image quality in the tutorials makes them more difficult to follow than they could be.
- Site layout is cluttered.
Get Discount on Commission Cash Code Click Here
Thursday, February 14, 2013
Your First Commssions Review
Your first Commissions Review - make money from Kiki Loss
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Project First Sale review
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Auto Mass Traffic Generation Review
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How to Sell Beats Like online a Pro Review
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Commission Shortcut 2 Review
Commission shortcut 2 review is it worth it? from Kiki Loss
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Easy Empire Profits Review
Easy empire profits review make money from Kiki Loss
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The Fat loss factor Reviews Fatloss Program
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